Executive View — Troy & Company
Executive View

Every number behind every decision.

Pipeline, revenue, activity, and forecast on one live surface — one source of truth for the numbers that run the company, updated from everything underneath. No month-end autopsy.

Replaces BI dashboards + manual reports
In the box

This module ships finished with your Troy & Company license. Shown below exactly as your clients will see it — under your brand, on your domain, at a price you set. They pay you monthly to run their business on it. Click through the live demo →

Find out while you can still change it.

Most owners learn how the month went after it’s over — by stitching exports together from five tools. By then the outcome is locked. Steering a growing business needs a live read, not a post-mortem you assemble by hand.

Troy gives you one command surface that updates live from everything underneath — pipeline, revenue, activity, forecast — so you make the call while it still moves the number. Here’s what that looks like.

A guided tour

The Executive View, screen by screen.

Command dashboard — live pipeline, revenue, and activity
Command view

The whole business, at a glance.

One surface with every key number — pipeline, revenue, and team activity — updating live as the day unfolds.

  • Live pipeline — open opportunities and stage health.
  • Revenue — where you are versus where you’re headed.
  • Activity — what the team is doing right now.
  • One source of truth — every number traces to live data.
Forecast and goal pacing
Forecast & pacing

Where you’re headed, and the pace to get there.

A weighted forecast plus the daily pace needed to hit target — with the ability to drill into any number.

  • Weighted forecast — realistic, best, and worst case.
  • Goal pacing — the daily pace to hit your target.
  • Drill down — click any metric to see what’s behind it.
  • Steer in real time — adjust while it still matters.

Everything in the Executive View

Live Pipeline

Open opportunities and stage health.

Revenue & Forecast

Where you are and where you’re headed.

Activity

What the team is doing now.

Goal Pacing

Daily pace to hit target.

Drill Down

See what’s behind any metric.

One Source of Truth

Every number from live data.

Trend View

Month-over-month at a glance.

Real-time Steering

Decide before month-end.

How it works

1

Connect

Everything already feeds Troy — nothing to wire.

2

Open

One surface with every key metric.

3

Decide

Act on live data, not month-end exports.

4

Steer

Adjust course while it still matters.

Make it yours

The command view, focused on your numbers.

Your KPIs, your targets, your roles. We configure the view around the levers that actually run your business.

Your KPIs

Choose the metrics that define success for your business and put them front and center.

Your targets

Set revenue and activity goals; the view paces you against them.

Your roles

Give owners, managers, and reps the right view for their job.

Your branding

White-label the surface for your company or your clients.

Where it shines

Built for whoever’s steering the company.

Owner steering solo

Wearing every hat? One surface tells you where the business stands without opening five tools.

Managing a team

Leading reps and ops? See activity and pipeline health live, and coach before the month closes.

Chasing a target

Pushing for a number? Goal pacing shows the daily pace you need and whether you’re on track.

The whole business at a glance — and time to act on it.
The full walkthrough

Inside the Executive View, capability by capability.

Every module reports to one screen — pipeline, revenue, operations, and goals, live, with drill-down to the record behind any number.

Live business snapshot

The whole company on one screen

Revenue, pipeline, orders, support load, and team activity in one view that’s current the moment you open it — because it reads the same data the work happens in.

Revenue & forecasting

Where the money is heading

Booked revenue against forecast, pipeline-weighted projections, and trends over time — the number conversation, ended.

Goal pacing

On track or off, visibly

Set targets and watch pacing against them daily. Off-track months announce themselves in week one, not at the review.

Drill-down

Every number opens

Any metric drills to the records behind it. “Why is revenue down” becomes a click path, not a meeting.

Trend views

The direction, not just the number

Week-over-week and month-over-month movement on the KPIs that matter, so you steer on trajectory instead of snapshots.

Role-aware views

The right command center per seat

Owners see everything; managers see their scope. The same live data, framed for whoever’s steering.

Connected, not bolted on

How Executive View talks to the rest of Troy.

Troy is one platform, not a bundle of apps. Here’s what this module reads from — and feeds into — automatically.

SalesPipeline feeds the forecast

Every stage change updates projections live — the forecast is the pipeline, not a spreadsheet about it.

BillingCash reality on screen

Billed, collected, and outstanding roll straight from invoicing.

Fulfillment & LogisticsOperations health

Orders in queue, cycle times, and shipments in motion sit next to the revenue they produce.

MarketingThe funnel’s front end

Lead volume and cost per lead surface beside close rates — the whole funnel, one screen.

SupportService load visible

Ticket volume and resolution pace appear alongside the growth numbers they protect.

Reports & AnalyticsDeep dives one level down

When the command center raises a question, Analytics and Accounting hold the detailed answer.

In the field

How different industries put it to work.

Troy configures itself to 126 industries. Here’s what this module looks like in a few of them.

Wholesale

Orders, stock value, receivables, and rep performance — the morning screen before the floor gets loud.

Agencies

Retainer revenue, project throughput, and pipeline in one view across every client.

Home services

Jobs booked, jobs completed, cash collected — the week at a glance from the truck.

E-commerce

Orders, fulfillment pace, and support load moving together, watched live.

Multi-location retail

Roll-up numbers with drill-down to the location behind any dip.

Your partner HQ

You get the same command center over your client book — workspaces, revenue, and growth as the product you run.

Straight answers

Questions owners ask about Executive View.

Is this a report I have to build?

No — it assembles itself from live platform data. Open it and it’s current; there’s nothing to compile, export, or refresh.

Can I set my own KPIs and targets?

Yes — goals and pacing are configurable per workspace, so each business watches the numbers that run it.

Who on the team sees what?

Role permissions shape the view — owners get everything; managers and reps see their scope.

How current is the data?

It reads the same records the team works in, so it’s current to the moment — a deal won on a phone shows up before the call ends.

Can I drill into a number I don’t like?

Every metric opens to its underlying records. The distance from “revenue dipped” to “here are the exact deals” is one click.

Pricing

Every module. Every plan. One flat license.

This module — and the other 23 — is included on every plan. Nothing here is feature-gated. Your clients pay you directly at prices you set; we never take a cut.

Starter

Try the business on. Land your first clients.
$199 / mo
Monthly license · no setup fee · cancel anytime
  • 10 client workspaces
  • 10 industry configurations
  • 10 turnkey industry websites
  • All 24 modules — nothing gated
  • White-label branding included
  • We host everything
Choose Starter

Enterprise

Run it at full scale, on your own domain.
$499 / mo
+ $499 one-time setup · cancel anytime
  • Unlimited client workspaces
  • All 126 industry configurations
  • All 160+ turnkey industry websites
  • All 24 modules — nothing gated
  • White-label + your custom domain
  • Concierge onboarding · API access
Choose Enterprise
Every plan gets all 24 modules. The tiers change how many clients, industries, and websites you can run — never what the software does.
Not ready to decide? Take the dashboard tour — no login, no card, no trial clock.

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